How to convince your boss, that investing in SMM is a worthwhile pursuit?

Social Media Marketing is relatively a new concept to the world, and lots of marketing professionals are finding it difficult to convince their top management about the importance of Social Media Marketing.
I stumbled upon with this masterpiece by randfish on seomoz.org. I think this is a “complete A-Z guide to Social Media Marketing” subject.
Hmmmm…. May be it’s a bit too exaggerated, but let’s say “A complete guidance for some one trying to understand the basics of Social Media Marketing”.

Read the article on SeoMoz.Org