How Credible is Brand Finance Lanka Ltd’s List of Sri Lankan Superbrands?
Recently I stumbled upon this article on Daily FT containing a list of ‘ Sri Lanka’s superbrands of the year ’. The list was publish...Read More
Showing posts with label Brands. Show all posts
Showing posts with label Brands. Show all posts
How Useful Social Media is For a Newly Launched Brand?
Today, I’m going to take one more unanswered questions from the workshop. QUESTION: Than scanning an existing brand on social networks...Read More
Anatomy of an Online Brand Community. What Keeps a Brand Community Ticking?
FB Profile of Otara Gunawardene Is it really important for a brand to have a feature rich community website with all the features of Fa...Read More
Why Do Online Brand Communities Fail?
One key objective for companies to participate in social media is to create an online community around their brand. Most brands do it right...Read More
25% Of Search Results On Google For The World’s Top 20 Brands, Link To User Generated Content
SES magazine (June 2009) featured an interesting article titled “ Turning Blogs and User-generated Content Into Search Engine Results ” (by...Read More
7 Things You Should Know About Tweeting for Brands
Using Twitter for promoting brands is becoming very popular, with more and more brands wanting to get onboard with Twitter . Why do some bra...Read More
Never Tie Your Ego to the Brand That You Manage
“Branding” is like falling in love. Once you seriously get involved with a brand, it is very hard to think of separating yourself from the b...Read More
Dettol's Marketing Revenge Against Lifebuoy
BMW Vs Audi Vs Mercedes, Coke Vs Pepsi are some of the well known rivalries in the marketing arena, with competitive advertising attacking t...Read More
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