Last few days I have been sandboxing with this latest ‘Facebook killer’ released by Google. It is a widely known fact that Google is having ...Read More
If creating a Facebook page and running an ad to promote it, is everything about Facebook marketing; my grandmother would have made a good ...Read More
If you read my last blog post describing the concept of “ peopleizing ” a brand, you might come up with the intuitive question “is this pos...Read More
One key objective for companies to participate in social media is to create an online community around their brand. Most brands do it right...Read More
Sometime back, I initiated a discussion thread on the topic “ What Motivates People to Be Highly Engaged in a Community? ” on Richard Milli...Read More
(Picture: Mark Zuckerburg explaining the Facebook Connect API, to the Sri Lanka elections chief Mr. Dayananda Dishanayake. Mr. Dishanayake ...Read More
Last two years marked an exponential growth for social networking sites across the world, gaining momentum from the early boost they had in ...Read More
Another election is coming up in the horizon in this part of the world where I live in. This time it’s going to be a parliamentary election,...Read More
“Branding” is like falling in love. Once you seriously get involved with a brand, it is very hard to think of separating yourself from the b...Read More
You are a manager of perception, no matter in what managerial discipline you are actually involved in. Be it marketing, HR, Finance, operati...Read More