Coco Veranda – A Sri Lankan Example of a Brand Well Peopleized 1/12/2011 03:54:00 PMIf you read my last blog post describing the concept of “ peopleizing ” a brand, you might come up with the intuitive question “is this pos...Read More
Peopleizing Your Brand – Moving Beyond Positioning 1/10/2011 09:00:00 AM Segmenting, Targeting and Positioning had been the long-standing steps of formulating a brand’s entire marketing strategy. Out of these ...Read More
Social Media Marketing Workshop in Colombo on 13th November 2010 10/20/2010 01:53:00 PM The biggest Social Media Marketing workshop happening this year in Colombo, will take place on Saturday, 13th November 2010 at OLAK Audito...Read More