Anatomy of an Online Brand Community. What Keeps a Brand Community Ticking? 8/22/2010 01:14:00 AM FB Profile of Otara Gunawardene Is it really important for a brand to have a feature rich community website with all the features of Fa...Read More
Why Do Online Brand Communities Fail? 6/21/2010 04:36:00 AM One key objective for companies to participate in social media is to create an online community around their brand. Most brands do it right...Read More