Creativity and conformance can be seen as uncomfortable bedfellows, given the fact that these two concepts moves towards opposite directions all the time. Hence, it is a challenging task for some one to balance the effects of
creativity and conformance, in day to day decision making activities in organizations. This is a part of an assignment I did at my MBA classes, on the topic of Balancing
Creativity and Conformance in Decision Making. In this article, I attempt to identify the theoretical frameworks and the practical applicability of these two key concepts, and try to identify a method for strike a balance between creativity and conformance in effective decision making at organizations.
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