Getting Ready for the Digital Media Trends in 2015
I realized, reading books written by veterans in the media & communications industry and attending world-class conferences on the topic are two major sources for keeping up with the latest trends. In this fast phased industry, it’s worth investing in yourself every once in a while.
Programmatic Marketing is becoming a real hot topic since
2014, and it’s expected to be a mainstream topic in many international forums
in 2015. In fact, programmatic marketing is nothing but a cool name for a
bundle of digital marketing concepts we used to know for many years now.
Programmatic Marketing includes topics such as remarketing, real-time bidding,
and other behavioral media targeting tactics like affinity based targeting and
lookalike audiences.
I downloaded following two books to my Amazon Kindle, and hope
to finish reading the both books soon J
Reading through the sample snippets of the books, I believe the books will help
me ‘rekindle’ my passion for Digital Media and advertising. It’s been a long
time since I explored what’s the latest!
Multiscreen Marketing: The Seven Things You Need to Know to Reach Your Customers across TVs, Computers, Tablets, and Mobile Phones. (Natasha Hritzuk and Kelly Jones)
Editorial Snippet: Families are no longer clustered around the TV during primetime. People can decide when, where, and what to view—from traditional television to short form video and social sharing—and they often do so simultaneously on more than one screen. If the way people interact with media is different from person to person and from device to device, why should marketing messages stay static?
Targeted: How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers(Mike Smith)
Editorial Snippet: Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled--online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.
Throughout last few years, my interest was largely focused
on Social Media and other strategies to generate earned media for brands
through online communities and social engagement. However, I realized the area
of paid media is equally becoming important in a brand’s communications mix
with the invention of latest technologies to fine tune the targeting precision
of your marketing messages.
Early this year, I researched for some of the international
conferences to attend on these topics and found one interesting evening happening
in Singapore later in March 2015. Festival of Media Asia Pacific happens on 22nd
to 24th March 2015 at Capella Singapore Hotel in Singapore. Reading
through agenda and speakers list and the reviews from past years attendees it
seems an interesting event to attend.
Festival of Media Asia Pacific hosts a
conference and an award ceremony, which includes a category for “The Rising
Stars”. It’s a dedicated contest (with no entry fee!) for marketing and media professionals
less than 30 years of age, working in the region of Asia Pacific. If you are
interested in getting a free entry pass for the event (and if you are below 30 J ), you can try your luck by entering to the
rising star contest before 6th February 2015. For all those recently
graduated marketers who are just starting their careers in the corporate world,
this might be a good opportunity! Check out their website for more details on
how to enter this contest.
It's very interesting Mr. Amitha. Keep it up and share more knowledge and your experiences about how interactive media enhance the capabilities of practicing marketers in the Sri Lankan marketing arena...
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