Festival of Media Asia Pacific 2015 - Post Event Thoughts
 |
Google Singapore managing director Joanna Flint (center)
taking a group selfie with her selfie stick.
|
I am back in Sri Lanka after attending the Festival of Media
Asia conference which happened in Singapore last week. I’m sure some of you
would have followed me on Twitter for all the live updates and pictures from
the event.
I wanted to do daily sum-up posts here but it was too
tempting for me to get some time off after the conference to go and explore the
Lion City :-). I had to make maximum out of my time in Singapore, so I didn’t
want to be stuck in a hotel room and update my blog after the conference is
over.
All in all, it was two days with highly concentrated high
quality content on latest trends in media and communication. Selection of
speakers for the event was excellent, and timing of sessions, the order of
activities was organized in such a way that participants would never be bored
by being there for two days.
Case study presented by Dean Dacko (Senior Vice President at
Malaysia Airlines) about Malaysia Airlines’ double crisis post MH370 and MH17
disasters was one of the best sessions of the entire conference. How a brand
can get hit by circumstances which are totally beyond their control and how a
brand can quickly respond to such situations on Social Media was one of the
biggest learning point from that session. Importance of making decisions on
time, and being responsive to all customer queries was some of the key points I
gathered from that session.
Throughout almost all the presentations, the importance of
mobile as a platform in the region was highlighted. Some presenters made the
argument that it is useless to talk about a stand-alone mobile strategy for a
brand, as mobile is becoming just another way of people accessing information.
Rather than focusing your strategy on the platform, you need to focus on the
way you engage with them with right content in the right context.
One of the best features I noticed about FOMA15 was the
opportunities it created for the rising stars and startup companies. The Rising
Star award and the #YPL initiative with Twitter were nice platforms for young
talent from the region, and Emerge was a Launchpad for startup companies from
the region. These were indeed some remarkable efforts by FOMA15 to uplift the
standards of media innovations in the region.
M and M Global, the organizers of FOMA15 are planning few
more Festival of Media events across the globe this year. Festival of Media
Middle East and North Africa is taking place in Dubai on 15th April
2015, followed by Festival of Media Global happening in Rome from 10th
to 12th May 2015. The Latin America regional event happens in Biscayne
USA from 23rd to 24th September 2015.
If you are interested in any of this Festival of Media
Events, please learn more about the events on their official website here.
I have uploaded some of the photographs I’ve taken at the
FOMA15 conference, to my Facebook page. Have a look at the pictures here.
Post a Comment